What Do Homeowners Look for in Roofers?

What Do Homeowners Look for in Roofers?

During the pandemic, consumers have researched roofers on average of  17,000 times a day. People being stuck at home may have created opportunities for homeowners to realize their roof did need some help, and despite COVID19 fear, many homeowners across the US moved forward with home-related projects. 

How can roofers and contractors capitalize on homeowners being at home? Focus on your message! Read on to learn what homeowners look for in a contractor and compare it to your own marketing to make improvements. 


After looking at 27,000 positive customer reviews, workmanship ranked number one for consumer satisfaction, especially for home repairs and leaks. 

The average roofing project cost is $8,000, but homeowners usually cover most of the cost, which is why workmanship is their priority. Homeowners want quality work when spending their hard-earned money. 

What’s also important to the consumer are: 

  • How well a roofer cleans up after a project
  • Reasonable pricing 
  • Before and after pictures of the project
  • Limiting in-home work access during the duration of the project. 

75% of homeowners interviewed by RoofingContractor.com said they didn’t have a budget when they started requesting quotes. This data demonstrates the importance of explaining your pricing. The more knowledge you share, the more empowered the consumer is and the more likely they’re going to choose you. 


With most homeowners footing the roofing bill, they need someone they can trust. If you’re verified through the BBB, this tells the consumer you meet the BBB Standards for Trust

To meet this criterion, you must meet these eight principles: 

  1. Build trust
  2. Advertise Honestly 
  3. Tell the Truth
  4. Be Transparent
  5. Honor Promises
  6. Be Responsive
  7. Safeguard Privacy
  8. Embody Integrity

Trust is important for the BBB and your future customers. A survey done by BBB found that nearly half of customers are more selective on which businesses to trust.  

Future Business 

With the economy restarting, consumers are more aware of where their money is going. This is yet another reason to create trust with your consumers and to protect the good reputation you already have. Consumers decide with their wallet who and what they support when it comes to businesses. 

How Can Balance Help?

We focus on your estimates and claim supplements so you don’t have to. That not only gives you valuable time back, it allows you to focus on other more important areas of your business. Interested in learning more? Contact us by calling 888-618-0367 or by emailing success@balancedclaims.com.